THE FORMATION OF THE «UKRAINIAN SOUND» IN THE CONTEXT OF EUROVISION: ETHNOCULTURAL MARKERS AS A FACTOR OF MUSICAL REPRESENTATION

Abstract

The aim of this paper is to explore the role of ethnocultural markers in shaping the «Ukrainian sound» within Ukraine's
entries at the Eurovision Song Contest. The study identifies the functions of ethnic components in contest compositions and
outlines strategies for their integration into contemporary popular music genres.
Research methodology. The study employs analytical, structural-typological, and musicological methods to examine the
compositional, intonational, and timbral parameters of selected case studies. A comprehensive review of recent Ukrainian and
international academic publications on the Eurovision Song Contest and vocal techniques has been conducted. Results. It has been found that ethnocultural markers function as a semantic core of the compositions, ensuring both national recognizability and high communicative effectiveness. The analysis reveals distinct models of ethnic integration: the structural integration of archaic folklore in electronic music (Go_A), the synthesis of folk intonations with hip-hop aesthetics (Kalush Orchestra), and polystylistic models based on archetypal images and sacred meanings (Jerry Heil & alyona alyona). Particular attention is given to vocal physiology, including the «white voice» technique and specific laryngeal positions that transform modern sounds into a deeply identified national cultural code.
Novelty. The paper defines the ethnocultural code not merely as a decorative element but as a fundamental technological resource for musical innovation. An attempt is made to systematize the evolution of the «Ukrainian sound» from 2021 to 2025, identifying it as a source of new trends in the European pop music discourse.
The practical significance. Musicologists, vocal educators, and cultural managers may find the information in this article useful
for developing competitive musical products and strategies for national cultural representation in the global media space.